Here’s the truth. It’s becoming more challenging to obtain the traffic that comes from Facebook. Yes, organic traffic is declining, which makes the process of engaging with communities harder. Yes, Facebook does limit your reach due to:
- They want users to stay there on Facebook and not be directed to your website or blog
- They would like you to pay for a boost to your posts.
- They prioritize “meaningful interactions” from friends and family over brand content in their News Feed.
However, that doesn’t mean you shouldn’t continue to draw traffic through Facebook. It’s a vital marketing tool and provides unique engagement opportunities when you carefully manage your Facebook marketing efforts click here.
Make use of visuals.
Make sure to include images in your content to increase the number of social shares. Buzz Sumo analyzed over 100 million posts and found that, on average, more than twice as many people share content with more than one picture.
Images can tell stories in a short amount of time. You can include images within your article to explain your information. This is precisely the way Qualifio uses to create our inspirational articles (articles that offer ideas for campaigns inspired by a particular theme). Our Christmas articles, Fashion Week, or back-to-school are the most viewed, as well as the ones with the highest impact on Facebook. They share one thing they all have in the same: lots of photos along with interactive content. We’ll return to this topic later.
Infographics, lists “How to” …” Videos and other articles
The design of your article is much. The pieces we inspire you to write aren’t the only ones with tremendous reach and many shares. The next ones are:
Our articles are organized in list format (as “Top 10 key components to a successful marketing campaign”);
Infographics;
“How to” …” write articles (“How to market your event effectively”).
They’re appreciated because they’re easy to browse. The trick is to write concise paragraphs that are easy to read with bullet points and subheadings.
Another format that performs pretty well for Facebook can be the video format, specifically Facebook native video (and not YouTube videos, for instance). Be aware that Facebook would like people to stay with its site. Thanks to Facebook’s autoplay feature, videos are the ideal method to grab your readers’ interest and redirect them to your post. It’s efficient, visually appealing, and speedy.
Engage with your audiences
When we can, we engage with our readers within our content. How? As an example, we can incorporate a quick test, such as a personality test or poll that asks our readers to express their thoughts on a specific subject to test their knowledge or discover their level of data maturity.
Facebook focuses on content that creates interaction between its users. The top three of the most popular content shared in 2017 on Facebook 2017 included music videos, viral quizzes, and breaking news.
Whatever your business’s activity, the quizzes and personality tests provide the perfect way to increase engagement. People are more likely to share quizzes and tests, and sometimes even their results from examinations, to boost their self-esteem and self-esteem. However, it also helps them to identify who they are and demonstrate what they value to their networks.
In our article on inspiration, we also show at least one interactive campaign example(s) so that readers can try not only our products (interactive campaign for marketing) but also have an enjoyable time.
Not too short, but not too long.
Contrary to what we think, shorter articles aren’t always the most widely shared. The research conducted by Buzz Sumo and Neil Patel demonstrates that long-length articles get shared more frequently. Articles that have between 10,000 and 5,000 words are shared with many shares. Their advice is to write an essay of at least 2,000 words.
Similar to the headline for your article. Please do not make it as concise as you can because you’ll be unable to convey what your essay is about using only four or five words. Utilize words between seven and nine to create informative headlines followerspro.
Select the most suitable posting time
Regarding the ideal times to release content, we’ve come across many different opinions. Monday or Tuesday or Wednesday. However, one thing is sure: choosing the days your target audience spends more time on the internet will impact the amount of your content shared.
It would help if you first looked over the information on your page on Facebook to determine what time of the day your followers are most likely to connect with your company. After a few tests, we have found that we can share our content on Facebook on Tuesdays and Mondays.
