Exit Intent Popups are a great way to persuade people to stay on your website. They can help collect email addresses, increase conversion rates, and drive sales.
The design, offer, image, and copy of an exit popup can make a big difference in converting visitors to sign up for your email list. Here are some ways to improve your exit popups:
1. Improved Conversions
Exit Intent Popups are a form of pop up that appears when a user is about to leave the website page they are currently on. The idea is to entice users to stay on the site and convert by offering a valuable incentive like a discount or free trial.
When designing an exit intent pop up, it is critical to ensure that the design and copy of your popup make a strong first impression on the visitor. This means using contrasted colour and font weight, keeping your headlines short and to the point, and creating a sense of curiosity in the reader by asking them a question.
The headline and description of your exit intent pop up are what will get the visitor to pause and think about the offer you’re offering them. Use attention-grabbing words like “Limited,” “Free,” and “Special” to grab their attention.
Another important part of your popup is your call to action. You can find many examples of high-performing CTAs on the Internet, but you should always test your own popup to see what works best for you and your audience.
For example, you can offer a free trial to your visitors in return for their email address, or even just a discount on your products. This is a great way to boost your conversion rate and build relationships with your existing customers.
Adding social proof to your popups is also an effective strategy for improving your conversion rates. This can be in the form of recommendations from your customers or subscribers, testimonials, or even a photo of someone who is already a customer of yours.
This strategy is particularly useful if you are an ecommerce business or a travel site, as it can increase your conversion rates by up to 30%! By adding social proof to your popups, you can build trust in your brand and convince potential customers that your products or services are worth the investment.
A lot of time and effort can go into the development of your exit intent popups, so it’s important to make sure that they are successful. The following tips will help you increase your conversions and make the most of this highly-effective marketing tool.
2. Increased Conversion Rates
Exit Intent Pop Ups are triggered when your visitors’ mouse movements detect that they’re about to leave your website. They’re a great way to keep your site traffic on your site and convert them into email subscribers or paying customers.
The best exit-intent popups offer something that’s both compelling and appealing to your target audience. They also need to match the feel and design of your site, so that they’re a natural extension of it.
Another good idea is to use a countdown timer to add a sense of urgency. It’s a great way to persuade visitors to convert right away.
This type of popup can be used to limit cart abandonment, and is especially effective for e-commerce stores. It reminds shoppers of products they have left in their shopping cart, and encourages them to complete the purchase before their order gets processed.
These popups also work well to entice visitors to subscribe to your newsletter. They make it easy to sign up for their newsletters, and they include social proof, so that your visitors can see that others have already signed up.
In addition, a good design makes your exit-intent popup stand out from the rest. It should be clear, readable, and look great on mobile devices.
You can also increase conversions by offering a free product, such as a discount code or sample box. People love free stuff, and this approach will help you get more sales without having to spend a fortune.
A lot of e-commerce sites fail to make use of these opportunities because they forget that most of their visitors will abandon their carts before they buy anything. Instead of leaving them empty, consider using a cart abandonment exit-intent popup to offer them a discount or free shipping on orders that are over a certain threshold.
These types of offers can be quite compelling and can boost your sales by 20-30%. They can also encourage customers to continue shopping on your site and increase average order value.
In addition to increasing conversions, Exit Intent Pop Ups can help you create a strong brand image. They can also be a great way to collect valuable information from your visitors and turn them into loyal customers.
3. Increased Engagement
Exit Intent Pop Ups are a great way to keep your website visitors engaged. They can provide hints and tips that help visitors stay longer on your site and convert more traffic to customers. They can also encourage a visitor to share their email address, which will lead to increased conversions in the future.
To increase engagement, make your popups relevant to the page they are on. For example, if someone is on the “About” page of your website, use their background to show them how your brand is the perfect fit for them. Or if they’re on the “Shop” page, make your offer relevant to what they’re searching for on the site.
Another effective way to increase engagement is by adding a sense of urgency to your offer. This can be done by providing a discount that is only available for the next half an hour or an offer that is only valid on a certain day.
This is a great strategy because it allows your brand to provide a value proposition that they can’t easily find anywhere else. For example, if you’re an online hair product store, you can offer a free sample box of your products or a significant discount.
In addition, making your offer relevant to the page your visitors are on will help you increase engagement because it’s less likely that a visitor will leave your site before seeing your offer. This can result in a 20-30% increase in conversions and revenue from the extra clicks.
You can even experiment with animations to draw attention to certain parts of your offer. They can also help you increase engagement by triggering the viewer’s curiosity. However, they should be used sparingly and only when you have a good reason for them.
The design of your exit popup is crucial to its effectiveness and should reflect the overall look and feel of your site. For instance, if your popup is similar to your site’s colors and fonts, it’s much more likely to engage your visitors.
4. Increased Sales
Exit intent popups are an essential part of the e-commerce experience, and their design can boost conversion rates by as much as 15%. They are triggered by the click of an off site link or a timer, and are often used to increase sales by collecting email addresses.
The most effective exit intent pop ups include a clear offer that is relevant to the product or service being sold, and a compelling call-to-action. They also include a simple, attractive design and image that matches the style of the website and brand.
A good exit intent pop up should be responsive to both desktop and mobile devices. This can help ensure that they load quickly and look great on all screen sizes.
You can use a countdown timer to create a sense of urgency that will encourage visitors to opt-in. This will help to build your email list and generate better quality leads.
When it comes to collecting email addresses, you should try to make the signup process as simple as possible. It’s best to use a two-step opt-in where visitors first agree to receive the offer and then provide their email in the next step.
It’s also a good idea to segment your email list by industry, position, or interests to target specific audiences with personalized promotions in the future.
The right popup can even be an essential part of your onsite retargeting strategy. It can remind visitors of products they may have left in their cart, or it can show them items they previously added to their cart and subsequently abandoned.
A strong message can increase your popup’s conversion rate by as much as 10%. It can be a simple message about how a customer could benefit from a specific offer, or it can be more complex and include a high-impact visual.
Humour can also help your popup stand out and engage with visitors. A humorous message will make your website visitors relate positively with your brand, which can lead to greater conversions and more sales.
The copy in your exit-intent popup is just as important as the design and offer. This is why many CRO specialists recommend using a catchy headline and engaging description. It can be difficult to get creative with your copy, but it’s worth the effort.